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Propellic, a leading travel marketing agency, has unveiled a report highlighting a significant disruption in global travel bookings due to the ongoing Middle East conflict. The report, based on 30 days of data from over 60 travel brands and 27 destinations, reveals a surge in travel searches but a stark decline in booking conversions.

The conflict has led to what Propellic describes as a “frozen pipeline,” where increased interest in travel is not translating into actual bookings. This trend is evident across conflict-adjacent regions, with Jordan experiencing a 153% increase in sessions but a 25.81% drop in conversion rates. Similarly, the UAE saw a staggering 12,766% rise in sessions, yet its click-through rate fell by 22.6%.

The report also identifies a “Mediterranean Sentiment Spillover,” affecting countries like Greece and Spain, which are not directly involved in the conflict. Greece recorded a 3,225% increase in sessions year-over-year, whilst conversion rates plummeted by 35.14%. Spain faced a similar pattern, with a 2,221% rise in sessions but a 47.74% drop in conversions.

John Matson, Propellic’s Chief Revenue Officer, noted, “Travellers are willing to travel and are actively researching these destinations. They haven’t lost interest. They’ve lost confidence.”

The report introduces the Certainty Gap Index (CGI), a metric quantifying the gap between traveller interest and booking confidence. Propellic’s findings suggest that travel brands should focus on reassurance rather than promotion to navigate this challenging period. The full report is available for free download on Propellic’s website

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The post Propellic: Middle East conflict disrupts global travel bookings appeared first on Travel Daily Media.