Google Messages is the primary messaging platform on Android smartphones, and thanks to RCS, it’s quite capable. However, Google Messages isn’t perfect by any means. In some regions, the app has been a carrier of RCS ad spam, and while the situation has improved in the past few years, it’s still a frequent occurrence. Thankfully, in the near future, Google will make it easier to distinguish your friends from the brands in your Google Messages inbox, improving the RCS experience.
Google recently changed the branding and verification for RCS for Business to “enhance user trust” and “align with Google standards.” As part of these changes, the RCS for Business messages will adopt a new rounded-square shape across Google Messages, including the conversations list, conversation screen, and conversation details. Verified agents now also include a verified checkmark.