Expedia is betting that the next phase of travel inspiration will look less like a campaign and more like a livestream. The Seattle-based travel company said Wednesday, April 29, that it has named YouTuber IShowSpeed its official travel partner, launching a multi-phase global partnership built around the creator’s large Gen Z audience and his fast-moving travel content. The announcement begins with a 12-hour Caribbean livestream and a new booking hub, Exspeedia.com, designed to convert fan attention into trip planning.
“Travel should be for everybody,” IShowSpeed said in the announcement. “My fans come from everywhere, and a lot of them don’t always think seeing the world is possible. For me, travel is about really experiencing local culture and being part of the place you’re visiting — that’s what this Caribbean journey is all about.”
A partnership to make travel more visible – and attainable
The kickoff event is scheduled to run from 7:40 AM to about 7:40 PM Eastern on April 29, simulcast on IShowSpeed’s YouTube and Twitch channels. It will be available to view on his channel following the livestream as well. The itinerary sends him through four Caribbean destinations in one day: Dominica, Guadeloupe, St. Kitts and Nevis, and St. Maarten. Expedia said the route will use air, land, and sea transportation, including branded planes, boats, jet skis, and dune buggies.
“Travel inspiration today comes from creators who bring their audiences along in real time,” said Natalie Wills, senior vice president of brand marketing and creative at Expedia Group. “IShowSpeed has redefined how the younger generation discovers culture, entertainment, and experiences.”
The campaign’s central product is Exspeedia.com, a custom site where fans can follow IShowSpeed’s trips, watch clips and behind-the-scenes content, browse bookable stays, flights, and activities, and vote on where he should travel next. The site also includes gamified features and links back into Expedia’s booking platform.
Partaking in the Expedia/IShowSpeed sweepstakes
The campaign arrives as travel brands are working harder to capture younger travelers before they begin searching on traditional booking sites. Expedia’s own 2026 travel trend reporting has pointed to media-driven trip planning, including screen-inspired travel, as a major influence on Gen Z and millennial travelers.
IShowSpeed’s overseas livestreams have drawn attention from tourism officials and media outlets, including a 2025 visit to Lithuania that The Washington Post described as part entertainment spectacle and part destination marketing effort aimed at younger global audiences.
Expedia said the IShowSpeed partnership will continue beyond the Caribbean, with future North American stops and additional social content through the new @Exspeedia_ TikTok handle, as well as Expedia’s Instagram and TikTok accounts.
“By partnering with IShowSpeed as his Official Travel Partner, Expedia is meeting young travelers where they already are,” Wills said, “and showing them that no matter how big or small their travel ambitions are, Expedia is the one place to make them happen.”
