Major League Pickleball (MLP) and the Professional Pickleball Association Tour (PPA Tour) have received a $225 million injection from Apollo Sports Capital, and Dundon Capital Partners, which is owned by Carolina Hurricanes and Portland Trail Blazers owner Tom Dundon.
Apollo Sports Capital is the sports fund of Apollo Global Management.
A 2025 report from the Sports & Fitness Industry Association, pickleball is one of the fastest-growing sports in America with an estimated number of players ballooning from 4.2 million in 2020 to over 24 million last year.
After this record investment, Pickleball Inc. has brought in a total of $315 million, which raises the value of the company to $750 million, according to CNBC.
The MLP and PPA Tour brought in $30 million in sponsorships last year and $60 million in total revenue in 2025. Both are projecting $74 million in combine revenue for 2026.
