The Miami Grand Prix has evolved from being a regular Grand Prix venue to a full-fledged, star-studded three-day event in just five years since its F1 debut in 2022.

To describe the Miami GP as purely a racing event would be to miss half the picture. The weekend is as much a coming together of entertainment and motorsports as it is a contest on track, drawing celebrities and business tycoons into the world of premier class racing.

A report by NBC Sports Philadelphia highlighted that “the star power is unmatched by any other F1 event. Tom Brady, Bad Bunny, Elon Musk, Jeff Bezos, Shakira, David Beckham, Timothée Chalamet, Kendall Jenner, Gordon Ramsay, Ed Sheeran and Travis Kelce are just a few of the celebrities who have attended” the Miami GP.

Katharina Nowak, Miami Grand Prix and South Florida Motorsports president, said her team coordinates with F1 and the celebrities to make the event grander than it already is. She said:

“A little piece of Miami’s always been about the glitz and the glamour, right? So, we actually work together with the F1 industry and the teams that are going to be partnering with these celebrities and bringing them in.”

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She added:

“It’s a little bit of a joint collaboration from everyone that’s hosting the celebrities. Ultimately, I think what drives them here is the Formula One event and the way that we put on events for that level of clientele. Generally, it’s the Miami Grand Prix that’s attracting them and then we work together with each of the stakeholders that are that are hosting them to make sure that ultimately we deliver a good experience for them.” [sic]

This weekend’s 2026 Miami GP will feature sections around the Miami International Autodrome, such as Little Havana, Miami Beach, and Miami Gardens, offering a feel of what Miami is to the attendees as they get a taste of the local food and drinks. Nowak said:

“The vision of this from the beginning was that we create a campus where fans can go all around and see every part. It’s not very common at F1 races, you’re usually zoned into a certain location and not able to really move around the track. So, that was something from the get-go that was really important from us for us. It’s really an attempt to bring that Disney-like experience to fans from around the world.” [sic]

Nowak added that the aim is to offer an authentic Miami experience to fans while they witness F1 cars zip by at over 200 mph. She added:

“The city of Miami and infusing the Miami culture and into everything that we do (is important to the event). That’s why we create something like what we have at the Hard Rock Beach Club (section). We have a big stage and entertainment for those fans. And then, we go over to the other side of our campus and we’ve got our marina, where we have now a massive MSC Yacht Club cruise ship as a temporary hospitality structure.

“Every part of how we bring the hospitality and guest and fan experience to life and infuse Miami into everything that we’re doing, that’s really one of the key differentiators (from other F1 races). Delivering Miami authentically in a way that’s very luxury and very Miami in its own way. And then of course, obviously delivering a world-class racing event is probably the key pillar.”

What Does the Future of Miami GP Hold?

Miami is slated to remain on the F1 calendar until 2041 following a major contract extension that was announced last year. The stability that a multi-year deal brings has allowed Nowak to form bigger plans for the Miami GP, potentially elevating it to a global event in the future. She said:

“As we continue to grow, our contract with F1 just recently got extended, our vision has continued to expand as well in terms of how and where we want to take this event. So, we’ve got big plans on the horizon to continue to grow this into a even bigger global event around the world and continue to bring Miami into the forefront of everything that we’re doing.”