Agentic AI: Internet or Metaverse, Direct Bookings Generate 60% More Revenue Than OTAs, Saudi Tourism GDP Hits $178 Billion

A new viewpoint asks whether agentic AI will reshape hospitality as profoundly as the Internet did or fade like blockchain and the metaverse. SiteMinder data shows direct bookings generate 60% higher revenue per reservation than OTAs, and BookBetterDirect found direct rates beat OTA rates in 59%...