Campari Group Global Travel Retail (GTR) has unveiled The Glen Grant Wanderlust Collection, the brand’s first permanent travel retail-exclusive range.

The sprits powerhouse is celebrating the launch with a striking makeover of The Moodie Davitt Report desktop homepage, along with an elegantly curated treatment of our mobile website.

The Wanderlust Collection is rolling out exclusively in Asia Pacific across key markets, including Singapore, China and South Korea, underscoring the importance of the region as a primary growth driver for Campari Group’s premium brown spirits portfolio.

The roll-out began at Singapore Changi Airport, where the collection made its Asia Pacific debut through a one-month exclusive launch with Lotte Duty Free in March.

Inspired by the journeys of James ‘The Major’ Grant, nephew of the distillery’s founders and an early custodian, the collection reflects a time when much of the world remained unmapped. His travels were led by curiosity and a ‘spirit of adventure’ – an approach that continues to shape The Glen Grant.

The Wanderlust Collection pays homage to that legacy, translating it into a contemporary whisky range for travel retail. Each expression reflects a different aspect of The Major’s character, aimed at single malt enthusiasts and younger, experience-led travellers.

Campari Group GTR Global Head of Marketing & Customer Channel Marketing Director Biancamaria Sansone said, “With the Wanderlust Collection, we are evolving how The Glen Grant shows up in travel retail for today’s discerning consumers.

“We are committed to our long-term investment in Asia Pacific, and the launch creates an experience-led platform that responds to growing expectations for exclusivity, gifting and elevated retail experiences from travellers in the region.

“We look forward to seeing how travellers discover Wanderlust and elevate their journeys with moments of wonder and storytelling.”

Crafted for discovery

Designed for travel retail, the Wanderlust Collection offers a differentiated proposition built on exclusive age statements and varied cask compositions.

It addresses common purchase drivers such as gifting and discovery, while strengthening long-term brand presence.

The collection includes three expressions, covering a range of ages and flavour profiles intended to appeal to both newer and more experienced single malt drinkers.

It was developed by Master Distiller Greig Stables as a format that can be scaled over time through variations in age and flavour.

Aurora (40% ABV) is matured in bourbon barrels and Oloroso sherry casks, with notes of pineapple, rose and vanilla, alongside stewed apple and golden syrup.

The 13 Year Old (43% ABV) combines peach, apricot and dried fruit with subtle spice and peppery vanilla.

The 16 Year Old Non-Chill Filtered (46% ABV) is matured in first-fill bourbon barrels and bottled without chill filtration. The liquid features notes of orchard fruit, candied pear, cinnamon and honey.

A phygital retail experience

The Wanderlust Collection is being introduced across Asia Pacific through a phased roll-out, marking a step forward in The Glen Grant’s in-store presence.

Building on its existing retail and digital setup, the collection is presented consistently across touchpoints, creating an engaging and cohesive brand presence in key airport locations.

This is supported by in-store activations and Out of Home placements, including pillar wraps and digital screens in high-traffic areas.

In Singapore, the Wanderlust concept is expressed through an integrated retail experience. A digital interface allows travellers to explore different landscapes and brand storytelling, while a guided tasting introduces the range and highlights the character of each expression.

Extending the experience beyond the point-of-sale, travellers can send personalised digital or physical postcards inspired by different landscapes and travel quotes. At selected locations, a stainless-steel ice cube globe is offered as a gift with purchase.

The launch is supported by an omnichannel campaign across Out of Home, digital and retail media.

From May to June, placements across the Arrivals and Departure zones at Singapore Changi Airport will support visibility during the launch period and coincide with the TFWA Asia Pacific Exhibition & Conference 2026.

Digital activity across retailer platforms, including ecommerce and online banners, extends engagement from pre-trip planning through to purchase.

Footnote: The Moodie Davitt Report is delighted to announce the forthcoming launch of a breakthrough business-to-consumer (B2C) video series called The TREX Factor, focused entirely on travel retail-exclusive (TREX) products.

Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the series will be shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube platform with tailored versions on Douyin (抖音), Instagram and links through our dual WeChat platforms.

Click on the YouTube icon above to view the introduction and look out for Episode 1, publishing this week.