The race to create the ultimate running super shoe

For years, sportswear brands Adidas and Nike have competed to design record-beating trainers. As Adidas wins the race to record …

Nike Spent Millions Chasing a Sub‑2‑Hour Marathon. Adidas Just Got There First

Sabastian Sawe and Yomif Kejelcha made marathon history yesterday decked out in Adidas.

Nike Is Reshaping Its Entire Business. 1,400 Jobs Just Got Cut

The cuts are part of a sweeping overhaul of Nike’s operations, from tech teams to global supply chains, as the …

Tech layoffs update: Meta, Nike, Snap, and others join the growing list of companies slashing jobs in April 2026

Read Nike's memo announcing 1,400 job cuts, most in tech, as it reshapes operations

Nike announced 1,400 job cuts in global operations on Thursday, as it focuses on modernizing tech and manufacturing as part …

Lululemon appoints a Nike veteran as its new CEO

5 Hacks Every Nike Run Club User Should Know

Get more out of every run.

Sporticast: Nike’s Controversial Running Ad

On the 545th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of …

Nike stumbled with the people it counts on most: runners

Nike faced backlash over an ad for the Boston Marathon, with runners criticizing the "Walkers tolerated" sign. It has since …