Delta still benefits from the strongest premium brand halo among U.S. airlines, but more and more of the actual experience no longer lives up to that image. From weaker-than-advertised first class catering to lagging wifi, aging business class seats, and a reliability edge that is not what it once was, the gap between Delta’s reputation and what customers actually get is starting to widen.
Delta Calls Itself Premium — But Too Often The Product Doesn’t Match The Promise