Pringles will spotlight its new creative platform, Pass the Pringles, at the upcoming TFWA Asia Pacific Exhibition. The Kellogg’s-owned savoury snack brand will also preview limited-edition collections, such as Stadium Snacks, Passport Flavours and Mystery Flavours.
A key attraction at the stand (Himan Trading Company, B2-S21) will be tasting sessions hosted by the brand’s mascot, Mr P.
Another highlight will be the new channel-exclusive Traveller’s Collection Pringles Suitcase Tin, containing two 70g cans of Original Pringles and travel-inspired stickers.
Visitors to the stand can browse the brand’s existing travel retail-exclusive products, such as the 165g Tin Can and the two-can multipack, alongside the core portfolio, including Pringles Hot.
Pringles will also present gifts with purchase (GWP), including keychains, tote bags, socks and football kits at the Singapore show. The GWP range is designed to maximise promotional impact and strengthen brand recall.
Kellogg’s Benelux Key Account Manager Global Travel Retail Duty Free Brechje Houben said, “TFWA provides an important platform for us to connect with partners and showcase how Pringles continues to bring fun, innovation and strong shopper engagement to the travel retail channel.
“By combining new flavours, impactful product formats and customisable promotional tools, our focus is on helping our retail partners create immersive in-store experiences that drive footfall, trial and sales.”
