Dinner Lady, an e-liquid vape brand, has formed a strategic partnership with Dubai-based ANDS (Alternative Nicotine Delivery Solutions) to expand the availability of its vaping range in global travel retail.

Founded in 2016, Dinner Lady is now sold in more than 115 countries worldwide. The brand first entered the specialist vape market with dessert-inspired flavours such as Lemon Tart. This distinctive flavour helped build Dinner Lady’s loyal international customer base of adult smokers looking for less harmful alternatives.

Dinner Lady has earned widespread industry recognition, including awards such as Best Global Brand 2025, E-liquid of the Decade for Lemon Tart and the ‘Hall of Fame’ award at the 2021 Vapouround Awards.

Under the new agreement, ANDS will use its distribution network and channel experience to expand Dinner Lady’s availability across key airport locations worldwide.

This exclusive travel retail partnership will focus on enhancing accessibility for international travellers across four continents, bringing premium vaping products to a broader audience.

Dinner Lady Chief Marketing Officer John Taylor commented, “This exclusive partnership with ANDS marks an exciting new chapter for Dinner Lady as we continue to expand our presence in global travel retail.

“ANDS’s exceptional distribution capabilities and deep understanding of the channel make them the ideal partner to accelerate our growth.

“Together, we are committed to bringing high-quality, innovative vaping products to adult consumers worldwide, while elevating the overall retail experience in airports and travel hubs.”

ANDS Head of Global Travel Retail Arnaud Piorkowski added, “We are proud to partner with Dinner Lady, a brand that has consistently set benchmarks for quality, innovation and consumer appeal within the vaping category.

“This collaboration strengthens our portfolio and reinforces our commitment to delivering best-in-class products to travellers globally.

“We see significant opportunity to grow the category in travel retail and to meet evolving consumer demand with trusted, premium brands.”